L.A. Pure Impulse
L.A. PURE IMPULSE LAUNCH EVENT
I haven’t had a chance to share about the BMW i8 Pure Impulse Event I attended in June. One of the highlights for me was hearing Thilo Kuther, Founder and CEO of visual effects company Pixomondo speak on about creativity. BMW even posted a pic of my happy smiling face on the website. (Being a writer means you get to mingle with everyone. I love it. Lol)
(From the BMW Site) In case, you’re ready to pull out your checkbook.
REVIEW. L.A. PURE IMPULSE LAUNCH EVENT.
The eagerly anticipated U.S. launch of the BMW i Pure Impulse Experience Program arrived on the country’s West Coast for the weekend of June 13-14. Close to 50 guests gathered in Los Angeles for the Program’s second launch event in the United States.
The weekend kicked off with a relaxed lunch on the outdoor terrace of The Line Hotel in L.A.’s bustling Koreatown, giving Pure Impulse members the chance to mingle with fellow BMW i8 owners. Later, the hotel’s comfortably furnished ballroom was the setting for three different workshops. BMW experts welcomed their guests and revealed insider details about the BMW i8’s innovative design, a special treat for the car enthusiasts.
In the evening, celebrations continued in the hotel’s Commissary restaurant, a greenhouse with a modern edge in the pool area, which was reserved exclusively for BMW i Pure Impulse guests for the night. Here Piera Kaempf, BMW i8 Product Management, and Chris Koenders, Vice President Operations BMW of North America, shared their excitement about the Program launch and talked about their involvement with the development of the BMW i brand.
One of the highlights of the evening was an exciting presentation from keynote speaker Thilo Kuther, founder and CEO of visual effects company Pixomondo. Mr. Kuther, who had also given a presentation at the first launch event in NYC, showed clips of some of the pioneering work he has done for Hollywood greats, including Martin Scorsese and George Lucas. Pixomondo’s most recent acclaimed work is their creation of the incredibly realistic dragons featured in the popular TV show ‘Game of Thrones.’
The night’s entertainment kept up the energetic atmosphere with a live performance from Emmy-nominated singer Nikola Bedingfield and a hot set from rising star DJane Henri. Guests celebrated late into the night and enjoyed a laid-back farewell breakfast the next morning. With the program now successfully launched in the United States with the help of two events, U.S. Pure Impulse members can now look forward to having access to many more first-class events and exclusive privileges worldwide.
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